Sam Ford on Spreadable Media Strategies

Sam Ford is one of the co-authors, along with Henry Jenkins and Joshua Green, of Spreadable Media: Creating Value and Meaning in a Networked Culture.

Instructor Helen De Michiel and a group of graduate students from this course met for a video conference call with Sam to discuss the book, which the class was […]

Week 9 Private Post: Joel Arellano

Canzo Empyrean and the Economy of Intrigue

The relationships between people and media described in Spreadable Media seemed fresh as well as consonant with my own experience. While Gere explored the history and system trends in the progress of digital culture, Jenkins et al did more to frame and describe our daily engagement […]

Week 10: Lindsey Newkirk

I have a slightly different consideration about ethics that came up for me as I wrapped up Spreadable Media and was thinking about the wide variety of content that I interact with on web 2.0. I’ve been talking recently with friends about our increasingly limited capacity to deal with negative media. I’m a true believer […]

Week 10: Steven Wheeler – Response to Viewings

Rather than return to a question like technical literacy that I’ve already articulated ad nauseam, I thought it might be more interesting to discuss some of the ethical considerations circling around Hakim Bey’s concept of Temporary Autonomous Zones, or T.A.Z.s for short. Described them as provisional enclaves against the powers that be that are “dissolved […]

Week 10: Mike Plett – ethical questions

I think it’s interesting that Helen asked us to think about ethical questions this week since that was the subject of yesterday’s Foundations of Strat Comm class. We discussed the ethics of ghost blogging and learned that PR industry professionals and the general public have very different expectations when it comes to ghostwriting, especially when […]

New Media Unrest

The questions that I have raised over the past quarter have been majority around how these newly emerging digital media projects are effective in creating social change. My inquiry stems not from pessimism but rather my desire to understand the recipe for driving real change through project curation and communications, especially when metrics around social […]

Week 7: Katelyn Black

In this weeks reading from Spreadable Media, Jenkins speaks at length about the history of participatory culture and how it continues to shape our online experiences and their outward projection and influence in society. Jenkins writes,“Current debates about participatory culture emerge from a much longer history of attempts to generate alternative platforms for grassroots communication”.


Week 6: Joel Arellano

Storytelling and content aside, I found the form of the Localore site intriguing by the way the navigability alone enhanced my experience with each project. Jenkins, et al describe this as a “total engagement experience” (137), where storytellers can expand on “fictional worlds, to construct backstory, or explore alternative points of view, all in the […]

Week 5: Lindsey Newkirk

In reviewing the week’s online assignment, Love Lunch Community what really stood out to me in its difference from many of the other digital media sites, is that it provides solicitous attention to the viewers in how they can become an engaged participant and how that participation can be utilized as an action for change.


Week 5: Adam King

My first thought after watching the films on Lunch Love Community? God, a flaming Cheeto must smell epically disgusting. My second thought was that this was the exact kind of work my fiancée used to do as a gardening and nutrition teacher at an elementary school inSalmon Creek,CA. The importance of hands-on education is hugely […]