7 – Collaboration

Week 7 – Transmedia collaborations with communities

Work Plan

In each of this week’s examples, the project creators have made community outreach/engagement and relationship building a central feature of their media making practice. From there they have each established unusual and long term collaborations with the communities their work is serving. This kind of collaboration surfaces many ethical issues that we are now only beginning to articulate and understand.  It is a project arena where process and product, and individuals, neighbors, and groups are in constant dialogue, reshaping one another in dynamic and shifting relationships.

Term Project:  Week 7 Benchmarks

  • Second week iteration of group projects’ public engagement phase underway — campaign continues through Week 10
  • How is the outreach strategy unfolding? Do you need more content to attract viewers? Are you increasing your networks?  Team member(s) to watch and measure impact as the outreach deepens
  • Groups can meet with Prof. De Michiel on Google Hangout if needed for “engagement check in” and brainstorm.

Reading Assignment

Henry Jenkins, Sam Ford, Joshua Green (2013).  Spreadable Media. pp 153 – 228.

Online Assignment: website immersion + viewing

Saving the Sierra: Voices of Conservation in Action
Project Creators: Catherine Stifter and jesikah maria ross
This project was completed and closed to further public engagement in 2010

Public Secrets
Project Creator:  Sharon Daniel
Introductory statement for this project:

Project Director: Katerina Cizek
Produced by The National Film Board of Canada


Monday, December 9

2.  An individual self-reflection paper (400 – 750 words) that will include your role and work on the team; and how ideas from your course learnings influenced the structure of the final project choices you made.

Online Discussion:

Please refer to Week 2 – 3 guidelines for posting content.

Public post + comment is due before Friday, 5pm.

Private Post-Essay (500 words — be succinct) :

Let’s stay consistent with our standard structuring guidelines to focus your essay:

  • Objective: Summarize the key points of the author’s argument in this section of the book. What main concepts stand out for you? Explain.
  • Reflective: What surprises you about this reading?  What personal associations does it trigger?  Where did you struggle with it?
  • Interpretive: What important evidence in the reading can you find that proves the argument, advances a new way of thinking or refutes previous assumptions? What is the author’s analysis of the importance, salience and significance of the subject in this section?
  • New directions: Are there questions the book brings up so far? What are the implications of the author’s argument? What is your insight from this reading?

This private 500 word post-essay is due to me by Sunday, midnight.

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