While the Special Olympics is an international athletic and fitness competition for children and adults with cognitive disabilities, the Paralympics is an international competition for physically disabled athletes. This week, my inspiration is an ad for the London 2012 Paralympic Games for Channel 4, Britain’s public service television broadcaster.
I found this video inspiring for many reasons. It’s extremely well shot with great lighting, especially considering that much of the footage involves following moving subjects. I think the music works really well, the text is minimal and well placed, and they have even inserted footage showing accidents or other ways people may become physically disabled, which I thought was interesting and well done. It’s also an amazing showcase of human strength in overcoming obstacles with powerful emotional resonance, or at least I think so. What do you think? Meet the superhumans.