This video caught my eye for several reasons, namely that it features a dog driving a car. What appears to be a collaboration between the SPCA and Mini Cooper serves as an interesting mix of multi-camera angles, music, and text. I imagine it was probably difficult to shoot, so it’s interesting to see the editing choices considering the subject is an animal.
As a very creative way to encourage pet adoption, the organization also succeeds in advertising their hashtag for an extended multimedia experience. Visiting Twitter and searching ‘#drivingdogs’ yielded entertaining and supportive tweets, as well as a link from the MDG Blog saying that all of the puppies at the SPCA Auckland shelter were adopted within weeks of the ad airing. Good dog!
So when I proposed making a film for the Story Without Words assignment about my dog learning a new trick, this was totally what I was thinking. 🙂 Just learning how to drive, no big deal.