February 12, 2014 by email@example.com
After our discussion about the high speed cameras, I found this commercial and I was pretty much rendered speechless. This is AMAZING! Don’t get me wrong, this took a lot of work, a huge crew, a composer to create the perfect sound design, but I thought it was a killer idea of some creative things we could do (or at least try) with the FS 700 camera at our disposal.
Created as a commercial for Schwartz Flavour Shots, this slow-motion video dubbed “The Sound of Taste” is an amazing combination of cinematography and pyrotechnics that has been combined to create what filmmaker Chris Cairns calls “an audiovisual feast.” Couldn’t have said it better myself! The filmmakers said in this article that they were trying to emulate what the experience of tasting different flavors would physically look like. I also found that the behind-the-scenes video of the production was really interesting and helped me wrap my head around how they were able to pull this off. Seems like they did a lot of work to get it just right, but it definitely paid off! This is one of the most creative commercials I have seen in a long time!
Also another amazing slow-motion video I found. This type of video seems to be a little more in our ability to create….
A Phantom Flex Summer Story from Brad Kremer on Vimeo.
Category Winter Week 6 | Tags: commercial,slow motion,Slow Motion Shots | 3 Comments
November 13, 2013 by firstname.lastname@example.org
I have a flawless, hero-like obsession with Spike Jonze. In my mind, the man has a track-record of perfection with everything he’s ever touched. At first I intended to write a post about his old Adidas ad – potentially my favorite commercial of all time. But in stumbling around Youtube, I came across this Ikea ad from 2006 that I had never seen before. It’s 60 seconds of what now ranks in my Top 5 Jonze moments of all time.
The ad utilizes the art of framing. The same scenes in this short film would have been completely meaningless if taken from other angles. And while there are a couple pov shots, the majority of this ad utilizes nothing more than the angle of framing on the subject to instill a strong sense of personification on the lamp. At first you expect the lamp to move or show some sign of artificial life, but that bending of reality becomes completely unnecessary – I think it’s brilliant. Of course the full genius of the production comes at the end, when the fourth wall is dropped and the viewer is mocked for falling for the illusion of instilled emotion. This video is incredibly inspiring in its emphasis on not what you’re shooting, but how you’re shooting it.
Category Week 7 | Tags: commercial,funny,Spike Jonze | 1 Comment