RSS Feed

Weekly Inspiration: Caring For Giants

February 24, 2014 by Brian   

A local film made by local ad firm Juliet Zulu, this short (<2 min) piece is about arborists, but what it’s really about is craftsmanship. I love the cinematography, the way the film crew didn’t remain on the ground shooting up, but actually got in the tree with the Hedgehog guys. We have a central narrator, the main character, who talks about his work as we see beautiful slow motion images of men in trees.

The thing that stands out the most for me is listening to the pride in the man’s voice and the seriousness with which he approaches this job. It’s a job all about safety and responsibility, and the solemn music and pacing conveys these values brilliantly. Nice job, JZ.

Caring For Giants from Juliet Zulu on Vimeo.


  1. says:

    What I really like about this piece is that despite the scene changing as they go up the tree, the interview is one seamless thing. As if it is one continuous thought, rather than lots of different comments that are being edited together. I’m not entirely sure of the name of this style but I do love it, it can make for some really awesome looking scenes and thoughts.

  2. says:

    That’s my friend Todd in the video! He works with Jim. I remember him telling me about the shoot. One of the things he was surprised by is something that you mention Brian. He was impressed that the camera crew up there with them in the trees and did the work necessary to convey all the different positions involved with their job. It reminds me of something a previous teacher told me: Filmmaking should be a workout. I definitely know that climbing trees is a workout because when my friend Todd comes home from work he is worn out and he has gotten super ripped over the years he has done tree work.

Leave a Reply

Your email address will not be published. Required fields are marked *

Skip to toolbar