A local film made by local ad firm Juliet Zulu, this short (<2 min) piece is about arborists, but what it’s really about is craftsmanship. I love the cinematography, the way the film crew didn’t remain on the ground shooting up, but actually got in the tree with the Hedgehog guys. We have a central narrator, the main character, who talks about his work as we see beautiful slow motion images of men in trees.
The thing that stands out the most for me is listening to the pride in the man’s voice and the seriousness with which he approaches this job. It’s a job all about safety and responsibility, and the solemn music and pacing conveys these values brilliantly. Nice job, JZ.