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Posts Tagged ‘SPCA’

  1. Meet Porter: The World’s First Driving Dog

    October 21, 2013 by

    This video caught my eye for several reasons, namely that it features a dog driving a car. What appears to be a collaboration between the SPCA and Mini Cooper serves as an interesting mix of multi-camera angles, music, and text. I imagine it was probably difficult to shoot, so it’s interesting to see the editing choices considering the subject is an animal.

    As a very creative way to encourage pet adoption, the organization also succeeds in advertising their hashtag for an extended multimedia experience. Visiting Twitter and searching ‘#drivingdogs’ yielded entertaining and supportive tweets, as well as a link from the MDG Blog saying that all of the puppies at the SPCA Auckland shelter were adopted within weeks of the ad airing. Good dog!

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