This report is part of a process to identify the range of what will constitute successful online leadership on America’s campuses—not merely what many might be doing now, but those standards, aspirations, and principles essential far into future. The intent is to provide information to help establish the full array of professional skills and services necessary to successfully support online learning, and to guide university leaders, faculty, students, and the public at large to embrace online education as integral to academe.
The Hallmarks of Excellence identify seven areas of concentration in online course and program leadership and development: Advocacy and Leadership Within the University; Entrepreneurial Initiatives; Faculty Support; Student Support; Digital Technology; External Advocacy and Leadership Beyond the University; and Professionalism. Each of these facets includes useful definitions and justifications, providing suggestions for specific implementation strategies, structures, and plans.
UPCEA’s Hallmarks of Excellence have been endorsed by the American Council on Education (ACE), the National Association of College and University Business Officers (NACUBO), the Student Affairs Administrators in Higher Education (NASPA), Quality Matters (QM), and EDUCAUSE.