- Develop a working understanding of the most commonly accepted marketing practices and a framework with which to evaluate them in different contexts.
- This was quite easily satisfied. I think I’ve gained a general understanding of various marketing strategies, at least at an introductory level and I feel comfortable evaluating their relative merits both in practice an in theory.
- Gain a better understanding of ethical concerns in communications and marketing, especially regarding problems/benefits of the sale of data and implications of anonymity breaches
- This isn’t something we touched on. It is perhaps outside of the realm of this class. We worked with pretty traditional strategies in terms of data. Seth’s presentation touched on various evaluative measures and consumer qualifiers but to a pretty small extent.
- Understanding the nature of desensitization toward advertising/marketing strategies in increasingly ad-saturated physical and digital spaces
- We didn’t really address this either although it is clear how certain strategies, like guerrilla marketing, can break through barriers of desensitization.
- Learning what techniques can be used to implicitly manipulate potential customers – psychology of marketing strategies
- This is something Seth discusses in his conversation around profiling consumers to advertise not only to their identities, but to who they want to project themselves to be.
- Understand the role of big-data in marketing and it’s potential for future applications
- This wasn’t really touched on. Seth discussed data in a small-scale realm. We didn’t quite touch on any implications or possibilities for large cultural institutions to use big data as corporations are.
- Learn creative ways to circumvent restrictive marketing budgets most effectively
- This came through in practice as we worked to develop marketing strategies for OSLP. We were very aware of their budget restrictions and had to manipulate our resources to the best of our abilities.