Learning Goals

  • Develop a working understanding of the most commonly accepted marketing practices and a framework with which to evaluate them in different contexts.
  • Gain a better understanding of ethical concerns in communications and marketing, especially regarding problems/benefits of the sale of data and implications of anonymity breaches
  • Understanding the nature of desensitization toward advertising/marketing strategies in increasingly ad-saturated physical and digital spaces
  • Learning what techniques can be used to implicitly manipulate potential customers – psychology of marketing strategies
  • Understand the role of big-data in marketing and it’s potential for future applications
  • Learn creative ways to circumvent restrictive marketing budgets most effectively

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