Objectives and Goals for AAD 616:
- Understanding the nuances of visual branding in terms of how small components like color, line weight, shape, texture, font, etc. affect perception
- The relation of graphic design principles to human psychology (cognition and perception)
- Understanding how marketing for arts organizations differs from strategies in other industries
- Gaining a better fluency with vector-based graphics (e.g. removing backgrounds/portion of layer when you can’t simply erase by pixel)
- Better understanding when to use raster vs. vector software. Is it common to convert files and use both types of programs on a single project? Is quality lost when exporting back and forth to different file types? Are raster-based graphics ever used in marketing since images will often get blown up to larger sizes?
- Gaining literacy in the most common/effective/accepted types of marketing strategies and their inherent flaws
- Understanding the moral/ethical responsibilities arts organizations have in disseminating massive amounts of knowledge via marketing or communications materials
Do you know that learning is a necessary process that leads to change in life and occurs as a result of experience? This article reflects the same: a deep understanding of the raster vs. vector software.
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