SOCIAL PROPRIOCEPTION
Social Proprioception is our awareness of ourselves or our positions in relation to a larger social context. (I think). With a greater emergence and use of social media technologies we see a blurring of the lines between our personal and public lives. As a society, we have perhaps never been quite so aware of our social position and the lives of others. We are hyperaware of the lives and positions of everyone around us.
FEEDBACK LOOP
In a feedback loop, a system is used circularly. Either a part of or the entire output in a chain is then used to reenter the input stage, which then creates small changes that ripple throughout to output where the process begins again. In this situation you have a constant stream of feedback and reiteration.
DISSONANCE
Dissonance refers to the state of things not matching, a lack of cohesion, or incongruous notes. On a social level, technology creates dissonance in our identities. Who we are an who we project ourselves to be often do not aline. This creates a dissonance in our understanding of both ourselves and who our friends, aquantances, and contemporaries are.
COMPRESSION
Within the context of technology, compression make sme think of two things: the compression of data and the compression of our lives. In the former, processing power allows massive amounts of data to be compressed into tiny bits of very accessible information completely changing the way we think about and engage with the world. In teh compression of our lives, technology and social media is, in some sense, a limiting form of expression. Complex emotions are compressed into 140 characters.
GRAPHIC STANDARDS
Graphic standards are the rules surrounding a brand’s logo and graphic presence. It includes standards for how the logo is to be used, colors, fonts, required margins, types of acceptable applications, etc. These are used to allow for consistency and cohesion throughout the entire brand regardless to whom is doing the application.