STRATEGIC PLANNING
Creating a developed and well-thought out method to achieve a goal. This involves understanding the nature of the objectives, the various contexts affecting it, and variables, trajectories, or obstacles likely to be seen. In the realm of marketing this might mean having a long term vision for a brand or social impression of a company and developing a method to achieve it.
CUSTOMER RELATIONSHIP MANAGEMENT
By managing customers’ relationships to the organization, the company can better understand customers’ motivations, needs, dislikes, and uses. By having a better understanding of the customer, the organization can target more specific programs or marketing while gaining a better understanding of their context as a business. Empathizing with customers whether through qualitative or quantitative data allows for benefits of the relationship to be maximized.
SOCIAL IMPACT/CONSEQUENCE
New technologies often irrevocably change the social landscape. The ways in which we communicate, think, and understand the world and ourselves goes through a number of iterations as new forms of media are developed. Understanding the social implications is a grey area because we are in the heart of rapid change.
NARCISSISM
It is sometimes thought that the widespread emergence of social media technologies lead to a narcissistic generation; one determined to share all aspects of their lives with the mindset that there will always be an audience that cares
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