“Viral marketing campaigns catalyzed by food publicity stunts are prevalent throughout the culinary arts and the restaurant industry. The strategy is seen across the spectrum from the higher echelons of exclusive fine dining to the more accessible realm of fast food empires. Stunt marketing captures user interest through absurdity – be this in the context of bizarre foods or bizarre promotion surrounding the food. This paper considers its strengths and weaknesses through theory and specific case studies.”
[embeddoc url=”https://blogs.uoregon.edu/vlee/files/2017/02/lexicons-1n0ks78.pdf” download=”all” viewer=”google”]
[embeddoc url=”https://blogs.uoregon.edu/vlee/files/2017/02/Stunt-food-1n6hvib.pdf” download=”all” viewer=”google”]
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