Monthly Archives: November 2016

ArtCity Narrative

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ArtCity Narrative

ART CITY EUGENE

1. HISTORY

ArtCity is a new artist-driven makers’ space start-up based on Eugene, Oregon. The organization was founded in 2016 by Charly Swing and is still in the development stages. Swing has been a professionally practicing artists since the completion of her studies at the New York Academy of Art in Manhattan. Upon graduation, she realized a gap of resources in the community. Going from the full and unmatched resources of a university to being on her own inspired her to develop a space dedicated to supporting the efforts of local artists. The space is intended to be a dynamic platform for creatives to focus on professional development, collaboration, and the continuation of their craft.

2. THE PRODUCT

While ArtCity may offer merchandize or sell its members works, the product is primarily a service. According to the founder, identified serviceable goals are, “to establish a dynamic studio community in Eugene that offers professional growth for creatives, help artists establish sustainable and thriving careers, and stimulate a cultural vibrancy that encourages local economic growth.” The company seeks to be a multidisciplinary hub for creatives on the West Coast. Services will include workshops (both creative and professionally orientated), classes, and events like paint and sips open to the community.

3. COMPANY CULTURE

The organization is still it its start-up phase which is seen in its culture. With a small staff and no brick-and-mortar location the culture is one of focus, energy, and hard work. Employees wear many hats and are expected to take on tasks outside of their experience and comfort zone, such as developing a website or social media platform.

4. TARGETED AUDIENCE

ArtCity is intended to target any and all creatives. While based in Eugene, the organization does not wish to only cater to a local audience. Their sights are set on being a well-known cultural hub along the western border.

5. TAGLINE

There currently is no tagline for ArtCity. Core values include culture, economy, and community while the mission proclaims, “ArtCity creates opportunities for artists of all disciplines to interact with creative peers, inspire professional growth, collaborate, engage the public, and participate in Eugene’s burgeoning creative community.”

Lexicon 4

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Lexicon 4

DISTRIBUTED COGNITION AND COLLABORATIVE INTELLIGENCE

Learning is not isolated to an individual. Our knowledge is a collective process that is ingrained across individuals, tools, media, and other resources. In this sense, the mind is an extension of the individual and knowledge exists relative to its surroundings. The collaborative nature of intelligence suggests that intellect is multiplied by the presence of others. When intelligence is distributed across a group in a collaborative format agents come together to augment the ideas of the individual.

INFORMAL LEARNING

This suggests the implicit education we are obtaining at all times outside of traditional structures like schools, lectures, textbooks, museums, etc. Informal learning is an impromptu experience that can be stimulated by any number of factors such as learning social cues by being operating within society, interpreting body language, and processing consequences of different actions.

WHITE SPACE

White space is characterized by the lack of graphic presence in a particular part of a project. This can be a powerful tool in creating contrast. What is present on the page immediately draws attention by nature of is stark opposition to the white space.

FOCAL POINT

Focal points are the main area of interest in an image. They are where the eye is immediately drawn. In the image above, the focal point would be the car as it captures attention first. Focal points can be created through centering, color contrast, white space, and other techniques.