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Learning Objectives, Marketing, Media, and Communication 2

January 21, 2014 by   

This term in Marketing, Media, and Communication 2, I hope to achieve the following:

1. Gain familiarity with at least one new social media tool or web channel.

2. Understand how to incorporate novel or experimental marketing techniques into a compelling and authentically-wrought media campaign for a non-profit organization.

3. Achieve basic understanding of CRMs and be conversant in language surrounding their use.

4. Learn how to create a functional marketing plan for a non-profit organization!


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