This term in Marketing, Media, and Communication 2, I hope to achieve the following:
1. Gain familiarity with at least one new social media tool or web channel.
2. Understand how to incorporate novel or experimental marketing techniques into a compelling and authentically-wrought media campaign for a non-profit organization.
3. Achieve basic understanding of CRMs and be conversant in language surrounding their use.
4. Learn how to create a functional marketing plan for a non-profit organization!