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January, 2014

  1. Media Map/Draft – MMC 2

    January 23, 2014 by arichard@uoregon.edu

    Here is my Media Map/Draft for Marketing, Media, and Communication 2.

    Santa Cruz MAH Media Map

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  2. Learning Objectives, Marketing, Media, and Communication 2

    January 21, 2014 by arichard@uoregon.edu

    This term in Marketing, Media, and Communication 2, I hope to achieve the following:

    1. Gain familiarity with at least one new social media tool or web channel.

    2. Understand how to incorporate novel or experimental marketing techniques into a compelling and authentically-wrought media campaign for a non-profit organization.

    3. Achieve basic understanding of CRMs and be conversant in language surrounding their use.

    4. Learn how to create a functional marketing plan for a non-profit organization!

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