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The New Engagement Paradigm

December 4, 2013 by   

Here is the link for my final project for Marketing, Media, and Communication I, entitled: “The New Engagement Paradigm: Media Strategies in Programming and Marketing for Arts Organizations”:

The New Engagement Paradigm

This Issuu link will take the reader to the digital version of this research paper, which contains images and select hyperlinks used to illustrate case study-like examples of this “new engagement paradigm.”




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