Assignment Description:
Students will apply their logo in common collateral materials that will be included in their Graphic Standards assignment. Along with lecture, handouts and resource links describing and modeling organization graphic standards are provided. Past cohort examples are made available for reference to clarify both collateral material development, specifications and production, as well as specific criteria for producing the graphic standards assignment.
I found that it was difficult to pick one theme and stick with it, because one large, graphic element does not necessarily translate to all three pieces of envelope, letterhead, and business card. So, I chose to use the brush tip from my logo for the card, and the 15% transparent treble clef for the other two pieces. I think there are still enough repeating elements to make the pieces look like they belong together…at least that’s my hope! The most difficult thing was creating the brush stroke line between the byline “Events and Creative Collaborations” and the address and other info. The stroke isn’t identical between the three, but I kind of like that. Here are the jpgs, with PDF links as well.
Business Card:
Letterhead:
Envelope:
