Learning Goals Reflection
- Learn more about the theory behind developing a successful marketing plan and being able to practically apply that knowledge. Somewhat accomplished. I wished we spent more time going in depth with marketing theories and strategies but the guest speakers did a lot to supplement the one day we did spend on them.
- Gain insight into how businesses, and specifically how arts organizations, can translate a brand/visual design into an effective marketing strategy. Here again, the guest speakers were great in providing some real world insight into the practices we discussed in class. I was also able to practice them myself working with OCT as an intern during the term.
- Apply the knowledge learned in Marketing Media Comm I with design software towards understanding and developing successful marketing plans. Definitely used this knowledge quite a bit when making infographics, presentations, and collateral content for OCT during my marketing internship.
- Learn about the methodologies behind how organizations analyze the effectiveness of their marketing plans and how they can shift gears so to speak if a plan is failing. We spoke at length about analytics with Seth and we all focused heavily on evaluation of OSLP reports and our own organization plans.
- Create and get feedback on a marketing plans created for my organization of choice from Marketing Media Communications I last term. Achieved! We completed two full marketing plans this term and received feedback and pointers from the class, Eric, and guest speakers in our execution of the plan.