Arts Administration|Performing Arts Management|Non-Profit Management
Week 6 Lexicon Terms
Strategic Planning is a method of organizational planning used in all facets of business. It is often used by organizations to facilitate a particular project or program. Its methods allow for the focusing of personnel and resources towards a common goal. For example, one might develop a strategic plan for marketing a new show you just booked at your performance center so that your staff can function as a cohesive unit in executing the marketing strategy.
Customer Relationship Management (CRM) is a method of analytics employed by businesses to study the way customers and/or clients interact with the company make use of their services. A good business then takes these analytics and will apply them towards improving their business model and how they can improve relations with the customers and better reach/serve their community.
Medium, as it relates to design, is the method with which the design is delivered. For instance the medium can be digitally based, delivered via computer or device, or it could of a tangible sort, like a poster or t-shirt. One can even go into a more broader spectrum by defining mediums as visual or audio based. There is a wide variety through which design can be delivered and the choice in medium is essential to its success.
Social Impact/Consequence refers to a conscientious approach to thinking and business practice. The media we consume, the communication we engage in, the marketing we employ, whether we realize it or not, has social impacts or consequences. These can be positive or negative depending the intended audience and how aware the the campaign is. There is a delicate line between a positive and negative impact so organizations must always be as socially aware as they are able when communicating, using media and otherwise. They can do this by listening to their community and consumer base through analytics, feedback, and general outreach.
Narcissism is a personality trait that is often defined as intense or excessive self-centered viewpoints that lead to an overbearing, and often diluted, conception of self. People often think of narcissism in very absolute terms, you either are or you aren’t, when in reality it is more like a spectrum and people can exhibit various levels or traits of narcissism. Someone who is too high on the spectrum can be an absolute detriment to an organization, particularly one that puts an emphasis on teamwork. People with these traits can excel at individual work but when it comes to team or group work that involves collaboration they can struggle. This is because they often over internalize success and over externalize struggles or failure. This can lead to a lot of conflict within an organization if this were the case. Personality is important, whether we realize it or not, to how an organization develops its staff so it is important to consider these traits when vetting new hires.