Learning GoalsĀ 

  1. Learn more about the theory behind developing a successful marketing plan and being able to practically apply that knowledge.
  2. Gain insight into how businesses, and specifically how arts organizations, can translate a brand/visual design into an effective marketing strategy.
  3. Apply the knowledge learned in Marketing Media Comm I with design software towards understanding and developing successful marketing plans.
  4. Learn about the methodologies behind how organizations analyze the effectiveness of their marketing plans and how they can shift gears so to speak if a plan is failing.
  5. Create and get feedback on a marketing plans created for my organization of choice from Marketing Media Communications I last term.