- Learn more about the theory behind developing a successful marketing plan and being able to practically apply that knowledge.
- Gain insight into how businesses, and specifically how arts organizations, can translate a brand/visual design into an effective marketing strategy.
- Apply the knowledge learned in Marketing Media Comm I with design software towards understanding and developing successful marketing plans.
- Learn about the methodologies behind how organizations analyze the effectiveness of their marketing plans and how they can shift gears so to speak if a plan is failing.
- Create and get feedback on a marketing plans created for my organization of choice from Marketing Media Communications I last term.