Logo/Brand

BuildaBridge Logo Redesign
logo-colors
Reflection:  It took me awhile to figure out this process and then how to get this uploaded from Ai to the ePortfolio.   I came to this design thinking about what the non-profit organization does; connecting artists/therapists with individuals in the Philadelphia inner city and areas around the world to work on trauma healing through the arts.   I started by researching ideas of bridges and then free hand drew the idea of a bridge and people.  This simple version came out of many trials.  I then free hand drew in Ai.  I played with adding colors, variations of colors and same colors.  These were the two I finally narrowed down.  I like both but will go with the second as I think of land, sea, sky/sun in the colors and then also representing different people/ethnicities.   I had the hardest time coming up with the font but settled on this one.
I am learning so much and yet can get quite frustrated at how slow I am at figuring this all out.