Learning goals reflection

  1. I have gain the knowledge of marketing strategies and hands-on marketing experiences through on-class presentations, OSLP’s case study, and peers’ presentations. The OSLP case study perfectly combine the theory and practice together, and gave us well platform to gain hands-on experiences.
  2. I also developed the marketing strategies for the organization I chose last term. After the learning of the marketing strategies, I analyzed their marketing situation, and developed their marketing strategies that fit for the Chinese museum marketing and situation based on their existed strategies.
  3. In the daily life, I have payed attention to the use of different marketing strategies, and notice that some strategies are so common for us to recognize that they are using marketing strategies.