• Kerning—> In typography, kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result.
  •  Emphasis—> Means give special importance, value or prominence to something. In design, strongly color and font contrast using or make repetitive element can create the sense of emphasis.
  •  Descender—> In typography, a descender is the portion of a letter that extends below the baseline of a font. The line that descenders reach down to is known as the beard line.
  •  Visual impact—> In my view, visual impact is to make the No.1 element in design became the most CATCHY thing, like the use of capital words just now, it becomes catchy. Strong color use or any other method that can make an element stand out can make a Visual impact.
  •  Constraint(s)—>  The threat or use of force to prevent, restrict, or dictate the action or thought of others.