1.  What is your organization or company? Give background history including by whom, when, and why it was founded.

I choose Hubei Provincial Museum where I have worked for three years.

It was constructed in 1953, a state-level museum and one of the eight key museums sponsored jointly by the central and local governments. The Museum is combined with Hubei Provincial Institute of cultural relics and Archaeology, mainly responsible for the protection of cultural relics and archaeological excavations in Hubei province.

Hubei Provincial Museum is a place have multiple functions of cultural relics collection, exhibition, protection, education and research as well as leisure.

2. What do they do or make – describe the products and service and what makes them unique.

There are more than 230,000 collections in the Museum, those great pieces include the prehistoric potteries, the bronze ware of 2400-3000 years ago, the Lacquerware during the middle Spring and Autumn period( about 2000 years ago), the bamboo slips etc.

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They also have chime bell music and dancing performance imitate the ancient court performing life, area for children to  learn the historical story and play zone to mimic an archaeological site, and digital room and reading room for visitors to watch movie and read books.

3.Describe the culture of the organization or company. What  is the work environment like-the atmosphere? What is the building (like – exterior/interior, architecture, fitting and furniture)? How do the employees work together? What are the jobs and roles of individuals? How does management treat them?

The Museum is located in the coast of the East Lake, the main building is flanked by two wing buildings, giving a resemblance of the Chinese character “品“. With high towers, multilayer wide eaves and roof slopes, the whole building represents the heavy style of Chu architecture.  Inside the Museum, the exhibition zones are placed on  the side of the building separately, and several rest area for visitors.

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There are many departments working severally for different purpose, like I was working as a docent, which planning the tour and lecture of the exhibitions for the visitors. There are also performing actors, volunteers etc. If there are some programs are going, related department will involved in.

4. Who is the targeted audience? What are their demographics? (Age, gender, income level, where they live, own or rent, etc.)

As the Museum is open to public for free everyday( except Monday), there is no targeted audience, whoever is interested in history or the collection can come and visit. But there are some special programs have specific purpose and audiences( like “Let me be your eyes” program is for blind persons to feel the exhibitions through voice).

5. What is the organization or company mission statement? Tagline? (Can be the same – Nike’s is, “Just Do it!”

Hubei Provincial Museum provide an opportunity and platform for the public to know more about the history and the collection, and make it a window of local cultural and a landmark for tourists.

(There is no mission statement on their website, so I just summarize the mission based on my working experiences.)

http://www.hbww.org/Home/EnglishIndex.aspx