Lexicon Week 6

1)Strategic Planning

Strategic planning is a goal oriented planning that organizations can do to access there strengths, weaknesses, opportunities, and challenges which the organization may encounter, and how they can use those to achieve those goals. Strategic planning uses both long and short term planning, breaking it down to steps so that organizations can achieve their goals.

 

2)CRM (Customer Relationship Management)

CMR is how companies manage and keep track of their customers. This can be done through different softwares. The softwares can do things such as track and analyze customer interactions and sales. They can also be things such as email lists, or automatic response messages that help get information to customers after buying products.

 

3)Medium

Medium, plural: media, is the material or platform that an artist or person is working with. This can range from physical media and more traditional art media such as paint, ceramics, pastel, etc. to digital media. “Social media” is a newer term that is more of a platform versus a material.

 

4)Social Impact/Consequence

Social impact and consequence refers to how an image, phrase, or idea can effect people. These have impact on the social structure based on the feeling and reaction of the people.

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