Learning Goals- Reflection

To learn about the different types of marketing, how they are each used, and how they can practically be used in non-profit marketing plans. I feel like I definitely did this, learning about a bunch of different types, then focusing more in depth for the lexicon paper assignment. Also with making the plan for OSLP […]

Lexicon Paper

Jordyn Fox AAD 617- Marketing, Media, and Communications Eric Schiff February 12th, 2017 Lexicon Paper: Word of Mouth Marketing Word of Mouth Marketing History Word of mouth marketing goes back to the start on consumerism, as long as people have been buying products people have been forming opinions of them and sharing those opinions with […]

Media Map (Draft)

Art of the Athlete Media Map   You-tube Benefits Can share program videos Allows for audience to send, share, or comment on the videos   Pitfalls Can’t link to videos produced/shared by the JSMA channel, or videos produced by news outlets such as ESPN or NBC. doesn’t reach schools who would be buyers for the […]

Lexicon Week 9

1) Kerning In typography, a kerning is the distance between the letters and how they are adjusted in relationship to each other to make the type more visually pleasing. image from: http://www.webopedia.com/TERM/K/kerning.html  2) Emphasis Emphasis is when one image, idea, or piece of information is made to stand out in one way or another over other images, […]

Case Study

Case Study Analysis Part I – Environmental Scan Economic Scan What economic factors are influencing the organization? Trends, Changes and Concerns: Economic factors are in support of the Art of the Athlete Program on the college level. Many colleges are looking to put money into athletics, and many colleges have the fund or donations to […]

Lexicon Week 8

LEXICON WEEK POST 1) Intellectual Property Intellectual Property is someone’s ideas, or content that they own. This is used to protect someones thoughts and ideas under copyright law so that people are unable to steal them. They can properly be used with citations, but credit is needed since it is owned by someone. This can […]

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