Lexicon Paper

Jordyn Fox AAD 617- Marketing, Media, and Communications Eric Schiff February 12th, 2017 Lexicon Paper: Word of Mouth Marketing Word of Mouth Marketing History Word of mouth marketing goes back to the start on consumerism, as long as people have been buying products people have been forming opinions of them and sharing those opinions with […]

Case Study

Case Study Analysis Part I – Environmental Scan Economic Scan What economic factors are influencing the organization? Trends, Changes and Concerns: Economic factors are in support of the Art of the Athlete Program on the college level. Many colleges are looking to put money into athletics, and many colleges have the fund or donations to […]

Lexicon Week 8

LEXICON WEEK POST 1) Intellectual Property Intellectual Property is someone’s ideas, or content that they own. This is used to protect someones thoughts and ideas under copyright law so that people are unable to steal them. They can properly be used with citations, but credit is needed since it is owned by someone. This can […]

PLE

  Physical- Some of the physical things I noted was my university- University of Oregon which I spent both undergrad and now graduate school in. I also included the departments I have been under: Art History and Classics as well as Arts Administration. I also included some tangible things such as my passion planner which […]

Lexicon Post Week 7

1)Social Proprioception Social Proprioception is a concept that refers to the ability of large amounts of people to know what each other are doing . This is made possible by social media with many people posting activities that they participate or things that they are doing. It is made relatively easy with social media for […]

Lexicon Post Week 3

LEXICON WEEK 3   1)C.R.A.P (all words with the exception of Proximity were suggested) CRAP stands for Contrast, Repetition, Alignment and Proximity. Each of these words are very important as part of the design process. Contrast is important in design because it allows it to be visible. If a design in’t visible it isn’t going […]

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