Samy Zhang

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Media draft plan——China Institute

It is the second part course of media and marketing. Through the last full term, I studied some soft design skills, while this winter term I want to learn more about systemic and practical marketing knowledge, because I realize I am lack of a complete system of knowledge of marketing and lack of practicing. Here are my learning goals:

• Continue to do case study, I want to change another company to do, because the company I did last term is not appropriate, I will learn little and will be difficult to research it. So firstly I want to find another one to continue my marketing study.
• I want to learn about marketing strategies, what kinds of approaches are there have, and what are the advantages and disadvantages.
• After learning the theoretically marketing approaches, I want to know how to use them in practice. Because we will have internship during summer, I want to apply these knowledge into work.
• I am confused about corporate sponsion, so I want to learn more about it.

I talk with Pooria Manoochehri, the second year student, to learn and discuss his research methods. He focuses on international and cross-culture interactions within a Eugene arts and culture district. The research methods he uses include extensive review of existing documents and website, site observations and key information interviews. From this talk, I come up with my learning goals about the class.

Ÿ1. In fact, I know little about American research method and I don’t know exactly process about doing a research. From this class I want to learn systemic research method, maybe not too deep, but I want to learn the outline.

Ÿ2. Through this class I want to find a topic that I really like and worthy to do research. Because now I even don’t have idea what aspect I would like to do research.

Ÿ3. I want to learn some specific and professional research methods, such as hypothetical data collection, focus group and so on.

Ÿ4. I prefer to read some books or useful materials about this aspect to help me know more about it.

1. I am not familiar with relationship between art and society in America. I also want to learn what kind of categories are there in US.

From study I know art and society are intimately bund relationship. Art cannot exist without society. Actually, in some ways art cannot be classified very detailed, because there are too many art forms in the world, not only those art works created by artists could be called art production, but many things created by ordinary people that exist in our life also can be called art works.

2. I know little about transmedia, what is it? What contains? What functions? By taking this class I am eager to gain knowledge about transmedia.

At the beginning, transmedia is a new conception for me. While now after read some module material and listen discuss in class I know transmedia is a form of multiple media blend together. Transmedia can use simply and vividly approach to convey the main idea. It relies on the technology development.

3. In my impression, art management is a broad field. In China, most media organizations are profit companies, so for non-profit organization I know little. I want to gain more knowledge about art non-profit organizations.

Although we don’ mention too many organization, we learn many new conception of art. After finished every module comment, I know what is art participation, what drives current aesthetic, and so on. These important conception help me to better understand art.

4. Cooperation is more and more important, I hope to understand more about art participation.

In this class we discussed many about participation. What counts as participation, what are politics of participation in arts, what elements influence arts participation. Although I need to learn more, these think about participation help me better know deeply about art and society.

5. I lack of reading materials about arts management, I hope to read some effective materials to help me understand arts easily.

I read every module reading materials and watched some videos about arts, although because of my language barrier I try my best to understand what author say and I think these reading material is helpful for me.

This is my field guide website, please click here

http://samyzhangfield.weebly.com/field-guide—cinema-screen-advertising/introduction

This is my field guide slide, please click here

field guide PPT