November 2014 archive

09
Nov
2014

Art in society learning goals

categories: Uncategorized
  1. I am not familiar with relationship between art and society in America. I also want to learn what kind of categories are there in US.
  2. I know little about transmedia, what is it? What contains? What functions? By taking this class I am eager to gain knowledge about transmedia.
  3. In my impression, art management is a broad field. In China, most media organizations are profit companies, so for non-profit organization I know little. I want to gain more knowledge about art non-profit organizations.
  4. Cooperation is more and more important, I hope to understand more about art participation.
  5. I lack of reading materials about arts management, I hope to read some effective materials to help me understand arts easily.
06
Nov
2014

Learning Goals

categories: aad610_14

Sorry to miss this project within the stipulated time. Fortunately, I wrote some keywords that I hope to learn on my note before the first class. My learning goals are:

  1. I want to gain some arts marketing information about US, because I am not familiar with it. Through taking this class, I am eager to know what do American arts organizations operate? How to analyse arts marketing and how to attract audiences?
  2. With the development of technology, digital culture becomes a prevalent new trend. Touch and lean how to use adobe software such as AI, PS, Final Cut, etc…
  3. Gain knowledge about graphic, typesetting and printing standards. I think this will be helpful to my future career.
  4. Familiar with pivotal elements of arts marketing and begin to form my own idea to art marketing.
  5. Expand the knowledge of art communication, by reading materials, visit someplace and so on.
05
Nov
2014

Media Inventory

categories: aad610_14

Forever only one is a virtual company imagined by my own, so there is no official website, no links of advertising, all the promotion channel are came up with my mind. Consider with single people usually have many work pressure and they hardly watch TV, the most regular way they touch is Internet or magazines. These are my plan to promote the company:

1．         Media promotion

1)   Set up an official website, introduce service goal, audiences, contents, etc… It is also a platform, which have many single people information on there, and sign in member you can put your own information on our website if you want and scan more others detail.

2)   Establish official account via social web, like facebook, twitter, instagram. Create hot topics every week and have some Internet lottery activities to attract more flowers.

3)   Spend money to put company information on google news and send email to potential customers (through questionnaire survey) to promote company popularity.

4)   Produce company promotional video and post it on YouTube.

5)   Put company post on buses, subways

6)   Advertise company on fashion magazines, such as vogue, ELLE，Cosmopolitan, etc…. But consider with funds, we may not put ads to every fashion magazine, we will focus on one or two magazines.

2.    Offline activies

1) We have sodalities between many companies. We can use our resources to hold different sodality, we try to cooperation with for those well-known companies, in this way our members will have more opportunity to know other people.

2) Entity company activities. Every month we will have different discount or activities in company. These information also update on our official web site.

3) On special days, we have movable counter in big shopping mall and give gift with company’s logo to people.