December 2014 archive

04
Dec
2014

Marketing, Media, Communications learning reflection

categories: aad610_14
  1. I want to gain some arts marketing information about US, because I am not familiar with it. Through taking this class, I am eager to know what do American arts organizations operate? How to analyse arts marketing and how to attract audiences?

I know some organization’s brand and promotion from this class. From brand awareness activity assignment to graphic standards, taking class I know some American’s company through teacher and classmate. Especially for case study analysis, via environment scan and SWOC I learn more about culture organizations.

 

  1. With the development of technology, digital culture becomes a prevalent new trend. Touch and lean how to use adobe software such as AI, PS, Final Cut, etc…

Through the class I begin to know and use some professional design software, before the class all of them are strange to me. Although I am not very familiar with these software, I get deeper understand about them.

  1. Gain knowledge about graphic, typesetting and printing standards. I think this will be helpful to my future career.

The final assignment graphic standard makes me know more about typesetting and printing standards. In the process that make graphic standard by my own, I know some new skills.

  1. Familiar with pivotal elements of arts marketing and begin to form my own idea to art marketing.

I think this learning goal now looks some strange. I am eager to know about many knowledge of art marketing, but I forget it is impossible to form own idea in a short time. Because art is a very deep and wide field, if want to have specific idea that must grasp many knowledge. While, for now I cannot touch the level.

  1. Expand the knowledge of art communication, by reading materials, visit someplace and so on.

From every week’s lexicon creation, we explain many words about art and communication. At the same time, I read every week’s reading materials which help me a lot to have a deeper understand about art marketing and communication.

 

04
Dec
2014

Art in Society learning reflection

categories: Uncategorized
  1. I am not familiar with relationship between art and society in America. I also want to learn what kind of categories are there in US.

From study I know art and society are intimately bund relationship. Art cannot exist without society. Actually, in some ways art cannot be classified very detailed, because there are too many art forms in the world, not only those art works created by artists could be called art production, but many things created by ordinary people that exist in our life also can be called art works.

  1. I know little about transmedia, what is it? What contains? What functions? By taking this class I am eager to gain knowledge about transmedia.

At the beginning, transmedia is a new conception for me. While now after read some module material and listen discuss in class I know transmedia is a form of multiple media blend together. Transmedia can use simply and vividly approach to convey the main idea. It relies on the technology development.

  1. In my impression, art management is a broad field. In China, most media organizations are profit companies, so for non-profit organization I know little. I want to gain more knowledge about art non-profit organizations.

Although we don’ mention too many organization, we learn many new conception of art. After finished every module comment, I know what is art participation, what drives current aesthetic, and so on. These important conception help me to better understand art.

  1. Cooperation is more and more important, I hope to understand more about art participation.

In this class we discussed many about participation. What counts as participation, what are politics of participation in arts, what elements influence arts participation. Although I need to learn more, these think about participation help me better know deeply about art and society.

  1. I lack of reading materials about arts management, I hope to read some effective materials to help me understand arts easily.

I read every module reading materials and watched some videos about arts, although because of my language barrier I try my best to understand what author say and I think these reading material is helpful for me.