Risk: When it comes to what we do, risk taking is a valuable skill to have. It makes you be bold when it comes to marketing strategies, and allows you to come up with more impacting and innovative artistic ideas that attract the audience in distinct ways. As we mentioned yesterday, everything has pretty much been done before, and it is those risks that we take that will make our work feel fresh, new, and outstanding.

Values: It is tough to keep your ethics in line whenever you’re dealing with money, but it is highly necessary to really stick to moral principles if you want to be absolutely transparent with people. Specially in a field where you constantly have to be working within teams values should be respected, for whatever your decisions show will affect your peers opinions of you and their likelihood to work with you in the future again or their moral peace to recommend you to others in the field.

Experience: As much as experience gives us great events to learn from, it also gives us a history of failures that we must try not to commit again. So experience is something that we should always use on our favor, build on the strengths we have developed while correcting and leaving aside those things we haven’t been able to achieve.

Exploit: Whenever a job is well done and its purpose is successful. We need to keep track of those successes, celebrate them, reuse their ideas, and perfect them in future occasions.

The Music Center at Strathmore is an arts organization in Maryland that prioritizes providing diverse and accessible entertainment for the neighbors of their locality. It was founded in 1981 by the Strathmore Hall Foundation Inc., an independent 501(c)(3) organization. Their performances include a large variety of styles and programs, and also use the Mansion at Strathmore where they host a tea room and different art exhibitions.

Website: http://www.strathmore.org/ the Strathmore has a very thorough website where you can find details about their calendar, facilities and operation system. Their gallery of past events archives and pictures is quite extensive. They offer:

-Season subscriptions

-Group sales

-Gift certificates

-Email List

Something unique they have is that, their seasonal subscriptions are customizable which I thought was pretty cool and smart; this way the audience can attend from a variety of kinds of events, not just one genre.

Facebook: The first page that came up when I looked them up on Facebook is a page that seems to have be used, but there hasn’t been any update since June and they don’t even have a profile picture in it.

Twitter: to my surprise, they use their Twitter account quite regularly. There are consistent posts about every other day. The posts are of candid and improvisatory fashion which I think it’s very smart to connect with the social media crowd.

Flickr: Their flickr account has all sorts of picture of the building, events, and people; the resources of said pictures are both part of the organization as well as audience members.

persuasion: In terms of marketing, persuasion is a key instrument. In order to do it properly we need to know both the strengths of our product as well as the psychology to reach the consumer. For instance, persuading the audience successfully requires a high level of intelligence, creativity, and ingenuity that not any person posses. A certain level of manipulation comes with the territory, but the best kind of persuasion happens when you do not need to exaggerate your skills in order to convince the consumer.

visibility: In order to make an image visible, you don’t only need to make sure that it has a good size and vibrant colors, but also that the image as well as the writing is clear and easily understood. Proper visibility would require this image to be distributed in crucial and popular spots so the audience finds then specially when they’re not intentionally looking for them.

need: Easiest way to get somebody to buy your product: offer them something they need. And if they don’t need it, transform it into something they want, therefore they think they need it. Use the persuasion skills we first talked about above to prove to your audience they need what you’re selling them.

incentive: If you find no way to transform your product into something your audience needs in their eyes, then put an incentive next to it. Make them get an “extra” item while they acquire the actual thing you’re attempting they buy from you.

 

When I tried recalling logos related to performing arts, I couldn’t think of anything. So I made it a point to find at least a couple and these two are pretty cool ones:

This performing arts center opened two years ago and has provoked a revival of the performing arts in Kansas City, therefore it is extremely important for the area. What is interesting about this logo is that if you have observed the building, you know this drawing is a pretty good portrayal. This is what the building looks like:

The lines obviously resemble the building, but just a little extract of the form was necessary to captivate concept.

Another logo that attracted me was the eighth Blackbird logo:

This logo is really simple but it pictures the idea of the ensemble’s name quite well. eighth Blackbird (yes, they make it a point to spell it with small case letters) is an ensemble that has made numerous efforts for the so called “classical” music to be perceived in a different way and I think this logo reflects that purpose.

Lastly, I tried to think of something different, but that I am just as passionate about and the J.R.R. Tolkien logo came to mind. We have seen it in every one of his books, the typography matches our concept of the imagined Middle Earth, and, when we see it, we see his name. Gotta love it!

As I start this new stage of my education, these are the main goals that I want to achieve throughout this term:

-To develop awareness about existing brands and logos within the Performing Arts field

-To transfer my creativity into digital designing

-To better understand the concept of marketing through social media

-To learn to make use of my blog as means of mass communication

-To figure out how my personal view on Performing Arts may affect my community

-To identify and master the skills necessary to fulfill the goals above and my ultimate career goals as well

I am pretty new to WordPress but I am very excited to start a blog and fill it with all the awesome stuff I’ll get to do at AAD!

Let’s be friends! www.facebook.com/raquelit