Case Study- Steppenwolf

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Lexicon #7

1. Intellectual Property

A piece of work that came about from some kind of creativity that one might apply for a copywright or patent for.

2. Minimalist

In art when one is minimalist they try to do as much as possible with as little as possible.

3. Transmedia

Going from type of media to another type or being able to transfer a piece of work from one type of media to another.

4. Affiliation

Having some kind of connection. (The internet did not know how to define this. It used the word in the definition… Lame.)

5. Buckley

… A university that’s pretty smart…

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PLE

[embeddoc url=”https://blogs.uoregon.edu/jruttereportfolio/files/2016/11/PLE.ai-2l3oyaj.ps” download=”all” viewer=”google”]PLE: All the World’s a Dance Studio

 

I have been in dance for most of my life. My learning is well suited to dancing which requires watching then doing over and over until perfect. In my dance experience, you listen to the music until you get the beat, then you watch the choreographer/ instructor do a move, then you do it, the instructor gives you tips on what to fix, and then you do it again.

Listening to the music helps you understand your identity, your foundation. Once you sync with that you can begin. To me that is similar to doing the reading, the book learning.

Watching the teacher do the moves is like being in a lecture. You hear the reading interpreted just like the music is interpreted through dance.

You then engage in the conversation and bring what you can to it.

The instructor then gives you feedback on how to refine your skills or tells you that you got it.

Finally, you do the moves over and over and soon you will be able to create your own dance.

 

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Lexicon #6

  1. Social Proprioception
    1. I think social media puts social groups at one’s fingerprints which brings us closer than ever. The issue that I come upon is that there is more than one way for people to be together (and that was true before social media) and social media can be overstimulating and can suck people in to where they don’t do much else. I need to distance myself sometimes so that I don’t get sucked in forever as well.
  2. Dissonance
    1. When designers send out cognitive signals that run counter to the desired effect.
  3. Feedback Loop
    1. A system when you have input and the output feeds back into the system. It’s perpetual.
  4. Compression
    1. When you are finished with a piece and you put all of the layers together. Do this as your last piece of business before you finish.
  5. Place/Paste
    1. Rather than copy and pasting, we use the menu function place to keep the integrity of images.
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Lexicon #5

  1. Strategic Planning
    1. Having a plan for your planning.
  2.  CRM (Customer Relationship Management)
    1. Reminds me of public relations.
  3. Medium
    1. What type of material is used to create a piece.
  4. Social Impact/Consequence
    1. What happens as a result of technology (or, more broadly, anything else) to cultures.
  5. Narcissism
    1. A thing that has existed throughout all of human experience. People loving themselves so much they forsake other people, the greater good, other cultures, and/or the environment, etc.
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Steppenwolf Collateral

[embeddoc url=”https://blogs.uoregon.edu/jruttereportfolio/files/2016/11/Steppenwolf-Business-Card-1d9c99j.ai” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/jruttereportfolio/files/2016/11/Envelope-and-letter-head-u17v1g.ai” download=”all” viewer=”google”][embeddoc url=”https://blogs.uoregon.edu/jruttereportfolio/files/2016/11/Steppenwolf-T-qz8zmp.ai” download=”all” viewer=”google”]

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Lexicon #4

  1. Distributed Cognition & Collaborative Intelligence
    1. Shared ideas, experience, and knowledge
  2.  Informal Learning
    1. Learning outside of the classroom and unintentionally learning
  3. White Space
    1. Blank, void, soon to be used, or space used with white
  4. Focal Point
    1. The area to which the image draws your eye to.
  5. Promotion
    1. One of the four P’s. The idea that one should use marketing materials intelligently by putting it out there effectively/loudly.
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Steppenwolf Logo

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Lexicon #3

  1. Signature
    1. The “blue” print for the… prints. It is really cool how the oil will stick to the blue and the water doesn’t.
  2. Hickey Picker – share your favorite link 😉
    1. Machine that takes the dust off of paper… Also a little kid that points at the “bruse” on your neck and asks how you got it. You say, “I had a brush with a vampire.” Then they think you’re cool.
  3. DPI
    1. Dots per inch. Quality for printing, the more there are, the better it looks.
  4. Bleed
    1. The printed image going past the usual margins. It reminds me of when you refer to ink bleeding through a page.
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Lexicon #2

1.C.R.A.P (all words with the exception of Proximity were suggested)

Contrast: Contrast makes me think of color and how those colors speak to each other. The idea that one color will make another pop.

Repetition: Seeing an element be repeated in design to give it added emphasis.

Alignment: Where elements are situated in terms of their adherence to a path or to their orientation on a page. (Left, right, etc.)

Proximity: Where elements are in relation to each other. Depending on the proximity of shapes, a particular element may be emphasized or upstaged. Like if there’s a group of shapes in one area and another shape away from the group. The shape that is away from the group has the attention and also seems special or isolated.

2. Vector

The direction of something. In physics, a vector is the direction and motion in which a thing is moving.

3. Rasterize

Making an image into pixels so it can be printed better.

4. Opacity

How solid an element looks. Something that is less opaque will look faded. It’s the opposite of translucent which is the term costumers use to describe how much someone can see through a fabric.

5. Unification (optional)

Having everything come together and complete a look.

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