Lexicon Post Week 3

LEXICON WEEK 3   1)C.R.A.P (all words with the exception of Proximity were suggested) CRAP stands for Contrast, Repetition, Alignment and Proximity. Each of these words are very important as part of the design process. Contrast is important in design because it allows it to be visible. If a design in’t visible it isn’t going […]

Organizational Questions

Organization/Company Questions Narrative and Mission 1)What is your organization or company? Give background history including by whom, when, and why it was founded. The art of the Athlete program at the Jordan Schnitzer Museum of Art. The program was founded 5 years ago by Lisa Abia Smith (head of education at the Jordan Schnitzer Museum […]

Lexicon Post Week 2

1)Type/Typography as Design Typography as design is the use of text as an element to create a design. This would be the use of different fonts to build the design. This would also be looking at the different elements of fonts: strokes, stems, kernings, ears, terminals, etc., and what effect they have on text and the […]

Brand Awareness

BE OREGON Campaign This is a logo for Nike’s new “BE OREGON” campaign that is being spawned from the larger “Be True”. The campaign focuses on LGBTQ and minority inclusion among athletes at the university, encouraging all students to be their authentic selves. The logo uses fonts and symbols that the public is already familiar with. […]

Learning Goals

I would like to learn how to create basic advertisements and logos within Adobe illustrator, and become comfortable with the program. I would like to learn about what graphic standards are, how to create one for a business or organization, and how they can be effectively used. I would like to learn about how color […]

New Student Survey

1. Where did you move from to attend the UO? And, briefly describe how you landed on the UO AAD program. Any interesting, funny, anecdotal stories/details are welcome. I actually attended UO for Undergrad. I did a double major in Art History and Classical Civilizations with a minor in Arts Management. Before that I moved to […]

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