Jordyn Fox AAD 617- Marketing, Media, and Communications Eric Schiff February 12th, 2017 Lexicon Paper: Word of Mouth Marketing Word of Mouth Marketing History Word of mouth marketing goes back to the start on consumerism, as long as people have been buying products people have been forming opinions of them and sharing those opinions with […]

LEXICON WEEK POST 1) Intellectual Property Intellectual Property is someone’s ideas, or content that they own. This is used to protect someones thoughts and ideas under copyright law so that people are unable to steal them. They can properly be used with citations, but credit is needed since it is owned by someone. This can […]

1)Social Proprioception Social Proprioception is a concept that refers to the ability of large amounts of people to know what each other are doing . This is made possible by social media with many people posting activities that they participate or things that they are doing. It is made relatively easy with social media for […]

LEXICON WEEK 4 1)Signature In books and printing this is a set of eight pages that is folded to create a small booklet of 4 front and back pages. These can be combined to create larger books.   2)Hickey Picker Hickey picker is a machine that picks up dust and dirt off pages in the […]

LEXICON WEEK 3   1)C.R.A.P (all words with the exception of Proximity were suggested) CRAP stands for Contrast, Repetition, Alignment and Proximity. Each of these words are very important as part of the design process. Contrast is important in design because it allows it to be visible. If a design in’t visible it isn’t going […]