To learn about the different types of marketing, how they are each used, and how they can practically be used in non-profit marketing plans.
I feel like I definitely did this, learning about a bunch of different types, then focusing more in depth for the lexicon paper assignment. Also with making the plan for OSLP I felt like I got a good handle on the practical uses of the marketing strategies and how they apply to actual businesses.
Learn how to put together a basic marketing plan.
I did this through the comprehensive marketing plan, and then a more focused pan with OSLP and the specific suggestions for them and how to implement one aspect of marketing.
Learn how to effectively work in a group to great marketing plans and material.
Although we didn’t create actual marketing material, my group for OSLP made a plan.
Build upon the vocabulary I learned last term.
This was done with the Lexicon paper, and then just various other papers and small presentations throughout the term.