LEXICON WEEK 3

 

1)C.R.A.P (all words with the exception of Proximity were suggested)

CRAP stands for Contrast, Repetition, Alignment and Proximity. Each of these words are very important as part of the design process.

Contrast is important in design because it allows it to be visible. If a design in’t visible it isn’t going to be effective.

Repetition is an element that create cohesion within a design. This could be the repetition of a font, a character, a color, or an element.

Alignment is the way that different elements in a design are arranged in relationship to each other. Alignment can also create cohesion by the use of straight lines.

Proximity is how close or far apart elements in a design are in relation to each other. Proximity encompasses both alignment and contrast. Elements far apart can create a high contrast. Proximity and relationships also play into alignment.

 

2)Vector

Vector is a way of designing, such as in Adobe Illustrator that uses mathematical functions to structure elements in relationship to each other. Vector drawing allows designs to be scaled larger or smaller and keep there integrity by keeping those formulas.

 

3)Rasterize

Rasterizing is taking a vector image and converting it into pixels in order to be displayed on a screen, or to be printed. This is a different format than vector, and is referred to either a pixel image or a bitmap file.

 

4)Opacity

Opacity is how opaque something is. Transparent is the opposite of opaque. The opacity is a percentage on a scale from transparent to opaque. Opacity can be used to create contrast when things are very opaque, or less contrast when elements of lower opacity are paired next to or overlapping each other.