- Learn which marketing strategies are currently effective in the nonprofit sector. What are large nonprofits doing to be successful? What are local nonprofits doing that are effective?
I learned a little bit about local nonprofits through Darrel’s examples from FFLC and the Hult Center. I would have liked to learn more examples to see what local nonprofits are doing. I feel we didn’t spend a lot of time on the strategies. I learned a lot about mobile marketing from my paper and about the number of people who use their cell phone to check email, donate to nonprofits, and look at nonprofit websites. I learned that websites MUST be mobile compatible in today’s age.
- Establish marketing techniques that can be directly applied to the working world.
I think the Marketing Plan provided me something tangible that I can directly apply to the working world and also something that I could show a potential job as proof of my work.
- Learn web based marketing skills that are low cost and easy to for replicate in Pro-Bone-O. Pro-Bone-O Veterinary Care is the nonprofit I am on the board for. We are 100% volunteer run with a working board of 7. We do not have the funds to hire a professional and most rely on low-cost/free marketing. I would like to pass on the skills I learn to the rest of my board members.
I did not learn a ton about web marketing that is free. I learned about the importance of maintaining website and Facebook, however that is not something I have control over in the organization. I can however present the importance of keeping up on Facebook. I can also tell my board about the importance of posting client stories so the donors can relate.
- Learn how to best utilize social media for marketing purposes. I’m not even sure what Twitter is or how effective it is for nonprofits. I have participated in a social media marketing workshop for Facebook and have done Facebook marketing professionally for a hotel. However, Facebook is the only social media I know how to use.
I am still unsure of how to use Twitter and Instagram for marketing.