Learning Goals
- Learn which marketing strategies are currently effective in the nonprofit sector. What are large nonprofits doing to be successful? What are local nonprofits doing that are effective?
- Establish marketing techniques that can be directly applied to the working world.
- Learn web based marketing skills that are low cost and easy to for replicate in Pro-Bone-O. Pro-Bone-O Veterinary Care is the nonprofit I am on the board for. We are 100% volunteer run with a working board of 7. We do not have the funds to hire a professional and most rely on low-cost/free marketing. I would like to pass on the skills I learn to the rest of my board members.
- Learn how to best utilize social media for marketing purposes. I’m not even sure what Twitter is or how effective it is for nonprofits. I have participated in a social media marketing workshop for Facebook and have done Facebook marketing professionally for a hotel. However, Facebook is the only social media I know how to use.