Green Bay Packers

 

 

The Green Bay Packer “G” logo was created in 1961 and designed by the equipment manager and a local art student. The “G” stands for Green Bay; although many say it stands for greatness. The simplicity of the logo and it’s three color design makes it easy to replicate on promotional materials. The green and white create a contrast and the yellow is a great accent. The shape of the “G” is oblong to mimic the shape of a football. By making the “G” white and then outlining it in green; the logo is easily recognized from a distance. The font is a bold sans-serif.

The logo is recognized across the country. he logo is so recognizable that other teams, with permission, have replicated it. University of Georgia and Grambling State University are two teams that have used the same “G” in their branding. I chose this logo because it reminds me of home and creates a comradery between all Packer fans. When I wear my Packer shirts, other fans approach me excited to talk about the team. The logo creates an automatic bond between myself and would be strangers. It is like a little piece of home even though I am on the other side of the country. It never fails to surprise me how many fans I run into outside of Wisconsin.

 

Dunkin’ Donuts 

Dunkin’ Donuts is a popular donut and coffee shop, founded in 1950. The current logo was created in 2006. Dunkin’ Donuts has re-branded their business numerous times in the last 65 years. The 1950’s logo showed Dunkie the mascot doughnut wearing a coffee mug. In the 1960’s the logo was changed to a pink cup, sporting the “Dunkin’ Donut” name in the shape of a doughnut and positioned like a doughnut being dunked.

I chose this brand because I really enjoy the use of color. The logo is in the Dunkin’ Donut signature orange and pink colors. I don’t see a lot of brands that use just orange and pink as their main colors. Both orange and pink are “warm” colors which could be alluding to their hot coffee. On the left is a steaming cup of coffee enclosed in a rectangle that is half orange and half pink. I like the fact that the steam rises above the square. I also enjoy the repetition of the pink and orange as it is found in the font, the coffee cup logo and again behind the coffee cup. The letters are in bold sans-serif with both words perfectly aligned on the right and left hand side. The font is bold and round, much like a doughnut. The spaces between the letters are equal and white creating an easy to read image.

 

 Best Friends Animal Society

Best Friends is a nonprofit animal society, best known for their large animal sanctuary in Kanab, Utah. Best Friends focuses on creating a no-kill world where all “un-adoptable” animals find loving homes. They run a large ranch style sanctuary that cares for 1,000’s of animals.

Their logo is completely orange, which is reminiscent of the desert like area where the sanctuary is located.  The font is a sans-serif font with minimal spacing between the letters. The font is aligned with the ends of the curbed logo image. The image with the two dogs and a loop is meant to resemble a dog/cat face. The center triangle in the image is the animal’s nose while the bottom curves are the smile. The image is very basic, with the entire logo in one color. I’m not a fan of one color logos, however from a nonprofit perspective it makes it a lot cheaper to print!

I chose this brand because they are one of my favorite nonprofit organizations to follow. Visiting the Utah animal sanctuary is on my bucket list. I love that they have turned their cause into a tourist attraction. If you visit, you can rent a dog to hike with through Zion National Park or choose one to camp with you overnight.