Learning Goal Reflection

  1. Learn which marketing strategies are currently effective in the nonprofit sector. What are large nonprofits doing to be successful? What are local nonprofits doing that are effective?

I learned a little bit about local nonprofits through Darrel’s examples from FFLC and the Hult Center. I would have liked to learn more examples to see what local nonprofits are doing. I feel we didn’t spend a lot of time on the strategies. I learned a lot about mobile marketing from my paper and about the number of people who use their cell phone to check email, donate to nonprofits, and look at nonprofit websites. I learned that websites MUST be mobile compatible in today’s age.

  1. Establish marketing techniques that can be directly applied to the working world.

I think the Marketing Plan provided me something tangible that I can directly apply to the working world and also something that I could show a potential job as proof of my work.

  1. Learn web based marketing skills that are low cost and easy to for replicate in Pro-Bone-O. Pro-Bone-O Veterinary Care is the nonprofit I am on the board for. We are 100% volunteer run with a working board of 7. We do not have the funds to hire a professional and most rely on low-cost/free marketing. I would like to pass on the skills I learn to the rest of my board members.

I did not learn a ton about web marketing that is free. I learned about the importance of maintaining website and Facebook, however that is not something I have control over in the organization. I can however present the importance of keeping up on Facebook. I can also tell my board about the importance of posting client stories so the donors can relate.

  1. Learn how to best utilize social media for marketing purposes. I’m not even sure what Twitter is or how effective it is for nonprofits. I have participated in a social media marketing workshop for Facebook and have done Facebook marketing professionally for a hotel. However, Facebook is the only social media I know how to use.

I am still unsure of how to use Twitter and Instagram for marketing.

Learning Goals Winter 2016

  1. Learn which marketing strategies are currently effective in the nonprofit sector. What are large nonprofits doing to be successful? What are local nonprofits doing that are effective?
  2. Establish marketing techniques that can be directly applied to the working world.
  3. Learn web based marketing skills that are low cost and easy to for replicate in Pro-Bone-O. Pro-Bone-O Veterinary Care is the nonprofit I am on the board for. We are 100% volunteer run with a working board of 7. We do not have the funds to hire a professional and most rely on low-cost/free marketing. I would like to pass on the skills I learn to the rest of my board members.
  4. Learn how to best utilize social media for marketing purposes. I’m not even sure what Twitter is or how effective it is for nonprofits. I have participated in a social media marketing workshop for Facebook and have done Facebook marketing professionally for a hotel. However, Facebook is the only social media I know how to use.

Learning Goals Reflection

1. To become more confident with new web technology, software and media applications.

I have become more confident with Illustrator. I was very slow at learning it but I am happy to now have a basic understanding. I am not so confident in in-design but am very proud of my accomplishments in Illustrator.

2. To acquire marketing skills that are directly transferable to the nonprofit development world.

I think the creation of the collateral package is a great addition to my marketing skills. However, I think I will learn a lot more when I write my marketing plan next term. I am excited to learn more in AAD 610 Winter term.

3. Learn how to effectively use graphics to portray a message.

I think I completed this goal through creating my logo for New Avenues. I set myself two goals: to make the logo more youth friendly and to bring in some sort of visual representation. Personally, I think I met both of those goals and therefore portrayed the message I was set to portray.

4. I would like to learn design and layout principles for creating professional posters.

I learned alot about making posters. The most beneficial part of our poster design was putting them all on the wall for display and hearing other classmate’s critiques and advice. I also learned a lot about printing and maintaining print quality in a larger page size than I am use to. I thought the experience was enjoyable.

5. Understand effective branding tools and how to optimize these skills to benefit a nonprofit organization.

I learned a lot from Robinson’s book chapters about effective logos I also gained a lot of ideas from my classmates. By November, after learning what I did, I was already thinking of new ideas to how I would want to re-design my logo. I have also learned how to discuss fonts and talk about logos. I now find myself looking at the brands around me and critiquing their logos/signs.

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