Learn which marketing strategies are currently effective in the nonprofit sector. What are large nonprofits doing to be successful? What are local nonprofits doing that are effective?
Establish marketing techniques that can be directly applied to the working world.
Learn web based marketing skills that are low cost and easy to for replicate in Pro-Bone-O. Pro-Bone-O Veterinary Care is the nonprofit I am on the board for. We are 100% volunteer run with a working board of 7. We do not have the funds to hire a professional and most rely on low-cost/free marketing. I would like to pass on the skills I learn to the rest of my board members.
Learn how to best utilize social media for marketing purposes. I’m not even sure what Twitter is or how effective it is for nonprofits. I have participated in a social media marketing workshop for Facebook and have done Facebook marketing professionally for a hotel. However, Facebook is the only social media I know how to use.