Through this course, my learning goals will be:

• To better understand the role of a brand in a marketing scheme.
• To learn a few of the basic avenues of marketing for nonprofit arts organizations.
• To learn some basic strategies that can be applied to social media marketing.
• To better understand the audience of an arts organizations and how to use and interpret that information.
• To learn the basic components of a marketing plan for an arts organization and how it can be applied to other departments of an organization.