Throughout this course, I have built upon my learning goals from the beginning of the semester. With the lectures, my knowledge of brands and the role they play in a organization has grown immensely. I am no longer glossing over a brand or collateral design. I am taking into consideration what the strengths and weakness of the brand are and what I would do to change them.

I have also gotten over some of my fears with using technology. I feel more comfortable with the Adobe creative suite that I did before the term started. The additional language connected to the technology and graphic design seems less like a foreign language to me than at the beginning of the term as well.

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