Conner Prairie Marketing Strategy
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ePortfolio
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Through this course, I have learned that the marketing scheme for a nonprofit organization can be implemented by anyone with a knowledge of the audience and content being marketed.
In relation to the social media marketing campaign, there are many tools in which to plan social media posts and content. More importantly, there needs to be a focus for a social media campaign with specific implementation plans so as to post when the content will be the most visible and not overcrowd feeds on different social media sites.
As far as audiences for organizations, the key idea is to know the audience. Do the research and get to know the people around you before you implement a marketing campaign. This I found to be the most transferable skill in my experience in this course for museum studies and education.
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Channel: Facebook
Channel: Vine
Channel: Instagram
Throughout this course, I have built upon my learning goals from the beginning of the semester. With the lectures, my knowledge of brands and the role they play in a organization has grown immensely. I am no longer glossing over a brand or collateral design. I am taking into consideration what the strengths and weakness of the brand are and what I would do to change them.
I have also gotten over some of my fears with using technology. I feel more comfortable with the Adobe creative suite that I did before the term started. The additional language connected to the technology and graphic design seems less like a foreign language to me than at the beginning of the term as well.
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[embeddoc url=”https://blogs.uoregon.edu/ahadsell/files/2015/11/PLE_graphic-17z6azx.pdf” download=”all” viewer=”google”] (more…)