In this winter term, about MKTG II class, we mainly focus on marketing strategy rather than specific computer design skill. We began to learn the category of marketing, and then choose strategy to make our own marketing plan, I think it is real marketing knowledge I want to study. I am interested in this term’s assignment and class.

– Continue to do case study, I want to change another company to do, because the company I did last term is not appropriate, I will learn little and will be difficult to research it. So firstly I want to find another one to continue my marketing study.

By the end of this term I finished the whole assignment of marketing plan, I also changed another non-profit organization as my case study and I found China Institute I changed is more appropriate, they have detailed information, which help me a lot.

– I want to learn about marketing strategies, what kinds of approaches are there have, and what are the advantages and disadvantages.

In class, we discussed and learned many marketing strategies, cause marketing, content marketing, coupon marketing, email marketing, etc. Each marketing strategy has different samples. We also have assignment to choose three marketing strategy to design our own marketing plan. Through SWOT and strategy weakness analysis, I know the strength and shortcoming of each strategy.

– After learning the theoretically marketing approaches, I want to know how to use them in practice. Because we will have internship during summer, I want to apply these knowledge into work.

We focus on the Oregon Contemporary Theater and compose group to analyse their marketing strategy and design new strategies by our own, so we already use them into practice.

– I am confused about corporate sponsion, so I want to learn more about it.

In doing my marketing plan assignment, China Institute is a non-profit culture organization, I review their corporate programs, their leadership structure, which help me have a new cognition about this question.