Five Things We Learned from AJ McCord

On Wednesday, November 7, UO AWSM hosted AJ McCord, a sports reporter and anchor at KOIN 6 in Portland. Growing up in San Diego, McCord was raised in a house full of women who explained the game of football to the men. Women talking sports was a norm for McCord and it was one of the main reasons why she wanted to pursue it as a career.  We had the opportunity to sit down with McCord to discuss her life leading up to KOIN 6. Here are five takeaways:

  1. Preparation is key! Arrive to your reporting assignment with your homework already done. AJ stressed the importance of being prepared, especially when you cover multiple teams in one night.
  2. The first 20 seconds of your highlight reel are the most important: “Put your best, most engaging stuff first because news directors are likely looking at hundreds of them.”
  3. Be open to change: “You’ll feel the fear of failure often in this job. It’s easy to get discouraged, but be open to your dream changing. Realizing what you want to do now can change. Sometimes you might feel like you’ll never get what you want to go, but maybe you don’t want to get there.”
  4. Find a stress reliever. AJ has fallen in love with the outdoors and has been able to appreciate the PNW on her days off. This allows her to step away from the constant work and pressure this industry brings.
  5.  Do not apply to a job through their website. AJ explained how imperative it is to find a direct email to apply through because you want to make it as easy as possible for them to higher you.