Business Card, Envelop, Letterhead Alibaba
Learning Goals
Learning Goals for Media, Marketing, and Communication
1. I am most interested in the public relations and marketing knowledge. That is the reason why I choose the Art Management program, I want to learning more information about the marketing and manager skills.
2. I hope that I can have a deeper understand about the art marketing, especially from the market, audience, goals etc, to analysis a business or a company.
3. Through the Media， Marketing and communication，I can learning some very useful techniques, I can developing and designing the logo of the company.
4. In my undergraduate professional courses, I learned some programming software, like the Premiere CS4, Edius. But when I came to U of O, in AAD 612, there have a lot of different software like the Adobe Illustrator CC, Adobe After Effects,etc. I am interested in software and want to familiar with these design software.
5. According to my career plan, I want to engage in the media work after I graduated, so the communication knowledge is necessary. When the marketing combine the communication knowledge, two area crossing, I think the I can gain extensive knowledge more than media or marketing.
Media Inventory
click here to see Media Inventory of alibaba
Chinese Paper Cutting
Introduction
Paper-cut refer to handicrafts made by cutting paper with paper with scissors to form different patterns and pasting them on walls, windows, doors and ceilings.
Chinese paper cutting originated in ancient ancestor worship activities which people pray the God, rooted in profound traditional Chinese culture. Two thousand years of history, so that concentrates the transitional concept of Chinese culture which evolution in art and pottery, rock art and other art intertwined , also deferred the human spirit and idea of the pulse of the ancient people. Paper cutting becoming an integral part of Chinese traditional culture, traditional belief’s and a microcosm of the Human moral, but also observe the folk culture of a nation’s heritage windows.
With their long history, paper cut which originates in China, have been very poplar among the ordinary people of China.
Chinese paper cutting art has its own manual formation and development process. Chinese paper cutting was invented in 3rd century BC, the Spring and Autumn Period. In that Period, people use sheet material, made by techniques hollow carved crafts before the paper appear. Han Dynasty invented the paper which is prompted emergence of paper cutting, development and popularization.
Chinese paper cut works first discovered in 1967 by archaeologists in the Turpan Basin, Gaochang Ruins which is nearby the Northern ancient tombs in Astana.
the earliest Chinese paper cutting
Development History
In Tang Dynasty, paper cut is already in the Tang period of great development. The possession of the British Museum has the Tang Dynasty paper cut which can seen that handmade paper cut had a high level. This paper cut have a complete screen composition, and expression an ideal of heaven on the earth.
In Song Dynasty, various paper provided the condition for paper cut. For example, a folk gifts such as “fire works”, posted in the “grilles” on the window, or illumination , decorative for the cup tea.
In Ming and Qing Dynasties handmade paper cut are matured and reached the peak. The art of folk paper cut using a wider range. Folk paper cut became poplar, people often use paper cut to decorated home accessories, beautification the living environment, used flowers to decorate the roof windows, such as the door stack, window grilles, cabinets flowers.
https://www.youtube.com/watch?v=JAs0Di7RHhc
https://www.youtube.com/watch?v=fAzSoNNhPok
Meaning Auspicious
Chinese paper cut are good at multiple images together and produce the ideal of a better result. Whether conformation with one or more images both based on the image of the graph to express meaning, rather than based on objective to produce natural form. While it also adept at using traditional Chinese techniques to created a variety of mascots, the image of the convention into a vulgar combined to express their psychology. People pursue the moral of auspicious was the purpose to created paper cutting. Why the paper cut can able to widely circulated, the main reason is that people wish lucky can coming. Because of geographical limitation and culture closed as well as the natural disasters, people want to stay away from the disaster and desire a happiness life. People desire to have a flourishing population, health and longevity, good luck and affluence. Through used these rich meaning of paper cutting decoration the home and express their simple desire.
Intangible Cultural Heritage
Paper cut is a worldwide cultural phenomenon. Chinese paper cut has a strong influence in Asia, like in Japan, the Tang Dynasty paper cut of relics still retained; In the southeast Asia which is the region of Buddhist culture, paper cut and paper carving of temple were both from China.
Present Situation
It is amazing because traditional Chinese paper cut are still alive in the daily life from different nationalities.
In 2009, Chinese paper cut has entered the UNESCO World Intangible Cultural Heritage, the Chinese paper cut showing diverse trends in current status.
Why I choose the Chinese paper cut as a field guide, there are three reasons. Firstly, I come from China, as we all know Chinese culture is profound, and Chinese paper cut is the popular art form. A piece of paper hidden magical story, a simple pattern is behind the best wishes. Paper cut not only represent the extensive and profound Chinese culture, but also no limit to the high demand of creation, because it created by common people and comes from folk.
“福”paper cut
Secondly, my hometown Shanxi province which is the north of China, is the heritage of region can representatives paper cut culture. Every Spring Festival’s, my grandmother always cut the paper, “福”，then posted on the doors and windows. Hoping the good luck can coming in the new year. I think the paper cut not only represent the local culture, national culture, but also represent the world culture. Thirdly, with the development of cultural diversity, more and more begin to enjoy and study Chinese culture. I think the paper cut are include rich Chinese history and culture, so starting from the paper cut to understand Chinese is a good choice.
Company Branding Questions
1. What is your organization or company. Give background history including who, when, and why it was founded.
Alibaba Group is a international internet company that was created by Chinese.
Alibaba Group founded by the English teacher Jack Ma led the other 17 people in 1999. He want to create a business-to-business portal to connect Chinese manufacturers with overseas buyers.
2. What do they do or make – describe the products and services and what makes them unique.
Since its inception, the Group has established a leading consumer e-commerce, online payments, B2B online marketplace and cloud computing business, in recent years a more positive development in the area of wireless applications, mobile operating systems and Internet TV.
Companies and affiliated entities:
international marketplace (www.alibaba.com) was leading small business e-commerce platform, designed to create English-based, cross-border trade platform between any two countries, and to help the world’s small enterprises to expand overseas markets.
Taobao Marketplace( really good example and can shows why the Alibaba is an unique company)is China’s largest consumer-to-consumer online shopping platform. Taobao’s growth was attributed to offering free registration and commission-free transactions using a free third-party payment platform. Every 11 November, is the biggest online shopping promotion activity, in the past 2 years about the 11 November, Taobao’s total sales exceeded 1 trillion yuan (USD 160 billion), this year(2014) Taobao launched the free world shipping policy.
Tmall: is China’s leading B2C shopping site platform, committed to providing quality online shopping experience. More than 70,000 international and local brands have opened official flagship store on the day the cat, including Uniqlo, L’Oreal, adidas, Procter & Gamble, Unilever, Gap, Ray-Ban, Nike, Levi’s.
3. Describe the culture of the organization or company. What is the work environment like – the atmosphere? What is the building like – exterior/interior, architecture, fittings and furniture? How do the employees work together? What are the jobs and roles of individuals? How are they treated by management?
Alibaba Group and affiliated entities based on a common mission, vision and value system, the establishment of a strong corporate culture, as the cornerstone of our business. Their business depends on success and rapid growth of entrepreneurship and innovation respected and consistent attention and satisfy customer needs.
New employees joined Alibaba Group when required to attend a comprehensive induction training headquarters in Hangzhou, the course focuses on the company’s mission, vision and values. No matter what stage the company’s growth, which is a strong common values so that we can maintain a consistent corporate culture.
Alibaba Group also want to create the highest happiness index of business for employees.
4. Who is the targeted audience? What are their demographics?
Many internet user, small businesses, entrepreneurs and consumers. Provide a platform to let them work together.
5. What is the organization or company mission statement?
Promote openness, transparency, sharing, responsibility of the new commercial civilization
In the traditional business world, companies only independent individual, which is in order to maximize gets the profits, and only in specific ways to interact with suppliers and customers. They believe that the Internet is rewriting the rules . Internet promote the flow of information that small businesses around the world can collaborate in real time, provide the opportunity and has been in charge of large enterprises in line with the market. They believes that the Internet can help SMEs to resolve their long-standing problems in the procurement, sales, management and financing, and to let them through online collaboration, along with large enterprises enjoy the benefits of economies of scale.
Alibaba Group is working with small businesses, entrepreneurs and consumers to work together, through the Internet and their multiple platforms, and jointly promote the new commercial civilization, advocates enterprises open to new ideas, improve operational transparency, active sharing of knowledge and information, as well as responsible for key stakeholders.
Brand Awareness Activity
Fei Cheng Wu Rao is my favorite program: it means “If not sincere then do not disturb”, known in English as If You Are the One is a Chinese dating reality show. Loosely based on theTake Me Out format. If You Are the One has been a ratings success in China . The show’s popularity and social commentary has drawn attention of academics and foreign media.
When I see the logo, I see a hot women arrayed sexy pose， it fit for the premising of the program which is 24 women stand in an arc, each behind a podium with its light initially on.
The first Chinese word “非” is a symmetrical font, used two color, as we all know the blue stand for men and pink represent women. In the past of China, the status of men and women are very unequal. So this program and the logo design to highlight the equality of men and women. Whole logo use red color, represent the jubilant and the best wish for every couple to tied the knot.
http://www.fenjiu.com.cn/doce/about/group.asp
FenJiu：a type of liquor known for its superior flavor and called the soul of Chinese liquor which come from my hometown. I really love this design of bottle and font.The porcelain in 2004 won the best rum image awards, which later won the London International Award for Best Visual Effects in 2005 .
Its bottle was designed by known as ” exquisite son ,” the famous international potters Zongtao Wang, traditional Chinese blue and white porcelain style , with ” Fen ” as the subject, filled with a variety of fonts , ” liquor “, which explains the development from the perspective of characters Fen ‘s long history .
I believe the bottle design is very attractive, not only the performance of Chinese blue and white porcelain long tradition of wine culture but also reflects the brand’s high-end, as far as I‘m concerned, blue and white porcelain has a high degree of awareness of the foreign market . Bottle -meter pass from Jingdezhen Ceramic solely responsible for the firing , porcelain delicate soft , colored bright blue and white material, the font with ink, blue and white porcelain also fit for the advertising: Like water pure and friendly, make people is lost in thought. Blue and white porcelain reflects the Fen as fresh approach, make a person contemplative time as good as water.
https://www.laduree.com/fr_fr/
This is a famous macaron brand which is my favorite dessert . Laduree is France luxury bakery and sweets maker house created in 1862. It is one of the top premier sellers of the double-decker macaron. They are still one of the best known makers of macarons in the world.
When I first see the logo, the background let me feeling fresh and clean，the middle of white area clearly write the brand，location and what time they set up. The decor is surrounded by a circle of wheat, not only shows the feeling of elegance but also reflects the wheat being the cake and dessert must required raw materials. At the same time, it also indicate customers they used materials are nature and health. The lower part of the wheat looks like an angel stretched out his hands to sent the dessert for people. I believe anyone can’t rejected the dessert especially when an angel sent it for you!
Students Survey
1. Where did you move from to attend the UO? And, briefly describe how you landed on the UO AAD program. Any interesting, funny, anecdotal stories/details are welcome.
- Taiyuan Shanxi Province, China
- Interested the art&management
- Make a lot of friends
2. Area of concentration in AAD?
- Media management
3. Describe your knowledge and use of technology systems. Responses should include the following:
- Computer platform you use (Mac, PC, Linux, other) Mac pro
- Smart phones, tablets, other hand held/smart devices Iphone
- Digital Cameras, Video, Audio devices Nikon D90
- Peripherals – printers, scanners, other necessary and/or cool gadgets
4. What software do you commonly use? Briefly describe purpose/application for software on your list.
Adobe Premiere Pro CS4
5. Do you have any graphic design or media production/management experience? Have you taken any graphic design or media production courses?
- Courses like post-production
6. Know anything about typography?
- Before the class I have no idea about typography.
7. Do you use Web 2.0 apps? Name those that you use or are familiar with?
No
8. Do you use Social Media (Facebook, Twitter, Instagram, Snapchat, Vine, Yelp, etc.)? Name those that you engage in.
Facebook: Tiantian Li
Instagram:TT777L
9. Tell me something unique about yourself.
- Photography
10. Anything else?
Play Post
Rock!!!
Hello world!
Welcome to your brand new blog at University of Oregon Sites.\n \n To get started, simply log in, edit or delete this post and check out all the other options available to you.\n \n For assistance, visit UO Blogs General Help or contact the Technology Service Desk (techdesk@uoregon.edu; 541-346-4357).\n \n
- 3 of 3
- « Previous
- 1
- 2
- 3