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Learning Goals Reflection
I have a much better understanding of a variety of strategies that can be implemented to further a marketing plan. The use of technologies like CRMs and Hootsuite can really help non-profit organizations that may have a low marketing budget or small staff.
One of the marketing strategies I am proposing in my plan is based on the rebranding that I completed last year. I have created a marketing plan around rebranding and feel that I have a better understanding of how to implement such a big change in a company.
Through this class I have had the opportunity to look at examples of how to plan communication strategies using technology. Whether that be through e-mailing, social media or websites. We did discuss some limitations but it seems to really come down to budget and staff.
Darrell showed a plethora of examples of marketing, some with limited budgets and some with very expansive budgets that were all effective. I would like to become more familiar with marketing budgets and how they can be organized based on priorities.
I don’t feel that we talked about this much in the class but through reviewing the different kinds of marketing it was clear that some were easier to do with less people and money. I would like to learn more about using a working board and volunteers to help implement marketing strategies.
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Rome Little Theatre Web/Social Media Draft-January 2016
Rome Little Theatre uses many online and social media services to enhance awareness and visibility of the organization. This plan will be used to help us understand what and how we are currently using web outlets and how we can enhance our online presence through consistent and targeted communication. We must use each outlet as a way to reinforce the goal of all web/social media communication: to help people stay in the ‘know’ and to push them to take action.
Website– https://romelittletheatre.wordpress.com/
The RLT website functions has the main hub of communication with our patrons and audience members. The website is currently being used for announcements, ticket sales, archives and RLT basics/information.
RLT currently uses e-mail to communicate with theatre patrons that have already expressed interest in the theatre, whether that be through ticket sales, donation or requesting to be on the mailing list.
RLT takes great advantage of Facebook and our goal now is to be more deliberate with our communications and develop and focused strategy that can be easily executed.
Currently, Instagram is the most underused of our social media outlets. One of our main goals needs to be to take advantage of Instagram.
Actions Plan
Meet with communication committee, office manager and executive director:
Before this class I had never heard the word typography but after 10 weeks in this class I feel that I have definitely met this goal. I know about the use of topography, learned about dafont, and best practices for choosing typography for a brand.
Before this class I had never used WordPress or any type of blog/website creating tool. I feel like I have definitely met this goal and I am really proud to have these skills now.
I have definitely learned more about Adobe Illustrator and InDesign during this course. I feel like I have a good grasp of the basics and hope to learn more throughout my graduate program. I would still like to learn more about Photoshop in the future.
I do feel that I have gained enough basic knowledge about graphic design to work with graphic designers within an arts organization. I think I can now better understand the limitations of the Adobe programs. There are still some things that I would like to understand better but overall I think I have met this goal.
I have learned that there are actually more similarities than differences. While the audiences may be different the values and ideas behind the branding strategies focus on the same concepts. I think next semester I can reflect even more on this learning goal
This goal is something I think I will continue to work on throughout this graduate program and even once I get into positions as an art manager. I have learned some great techniques that I can use to convey value through branding.
I think that that because of the module content I began to feel comfortable posting my original thoughts and talking in class about each module. I think I could have tried harder to talk more in class but overall I feel like I accomplished this goal.
This class and the module content did a great job of helping me pursue this goal. I think that the concepts and ideas discussed during this course are vital to building a well-rounded arts manager. I feel like this course has given me to opportunity to think about the art, aesthetics, participation, and art worlds.
I have definitely learned about transmedia and how it is used to reach audiences. Understanding the field guide has really helped me “get” transmedia.
When starting this class I had not spent much time thinking about art worlds: how they function, who is a part of an art world, or how are they formed. As this class comes to an end I can confidently say I have learned more about art worlds and the art worlds I am a a part of currently.
I have to say in the beginning of this class I had a hard time answering the question posed above to meet this goal but now that the class comes to an end I have a much better grasp of how I can use this course content to become a better leader. Art managers must always be aware of the sociological, political, and economic pressures that are relevant within their art world. This course has helped me understand those pressures and how they can affect an organization I might work for in the future.
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